Stories That Stick

How Law Enforcement Trainers Can Teach With Greater Impact

A free 1-hour webinar to help you transform
real-world experience into unforgettable training stories

Save My Spot!

What if they forget the one thing you needed them to remember?

A young officer, pale and quiet, stood outside the briefing room.

He’d just handled a gut-wrenching child death call. When his FTO checked in, the rookie said:

“I remembered what you said about your first one. That’s how I got through it.”

It wasn’t policy that stuck. It was the story.

This is the power of real-life storytelling in law enforcement training.

Join us Wednesday, September 3rd, 2025

The live webinar will begin at 1:00 Eastern, 10:00 Pacific.

There will be a Q & A during the webinar.

The webinar will be recorded.

Sign Me Up!

In this webinar we will cover

Why Storytelling is Essential in Law Enforcement Training

Most training is heavy on tactics but light on connection. Storytelling creates emotional resonance, increases retention, and helps officers remember the lesson when it matters most. You'll show why story isn't fluff — it's a force multiplier.

The 3-Part Framework That Makes Stories Stick

Learn how to use the Hook, Heart, and Hinge framework to shape real-world experiences into powerful teaching moments. This structure is simple, repeatable, and helps you tell stories with purpose — not just detail.

How to Avoid the Mistakes Trainers Make with Storytelling

War stories without insight. Emotional walls. “I’m not a writer” excuses. You’ll learn the most common storytelling pitfalls in law enforcement—and show how to sidestep them with clarity, courage, and structure.

Who This Webinar is For...

Field Training Officers
Wellness and Peer Support Leaders
Academy Instructors
Chiefs, Captains, and Trainers
Retired Professionals with Stories to Share
PIOs or instructors who speak from lived experience

Without a Story...

Training gets forgotten
Culture doesn’t shift
Officers feel disconnected
Lessons don’t stick under stress
Critical experiences stay untold

With a Story...

You build connection and trust
Your message outlives the moment
Officers remember what matters
You shape agency culture from within
You leave a legacy

Presented by Micah Schwader, Writing Coach and Author

I’m a writing coach with a mission. For over 30 years, I’ve helped people put powerful stories into words, but my true passion lies in guiding professionals to use their lived experience as a tool for teaching, healing, and leadership.

My approach to writing isn’t academic—it’s tactical and transformational. I help officers, trainers, and first responders turn moments from the field into training stories that actually stick. Stories that connect. Stories that save lives.

This work isn’t about being a “good writer.” It’s about telling the truth in a way that reaches people. Because when you learn how to share the stories that shaped you, you don’t just train better—you lead better, too.

And that’s what this webinar is all about.